Hi, I'm Nishit. A product manager who ships the thing.
much better ✓
I live in Bengaluru. I helped build myBillBook, billing software for India's small businesses, from its early days. Lately I build AI products too, like heyAnaya, which answers clinic patients on WhatsApp and books their appointments.
I like turning messy real life into software that works, and then checking that it actually did. I write about that here.
the hard part
Explore my work ↓ · Talk to me ↗
Bengaluru · building heyAnaya
WorkOpen any to see it
the detail is in the decisions
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AAnaya · Clinic front deskonline
- The problem
- A patient messages after closing time. They still need an answer and a clear next step.
- My part
- Product rules and hands-on building across WhatsApp, booking, and staff handoff.
- The decision
- Move routine requests forward. Leave uncertain clinic details for staff to confirm.
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Sharma Traders
Tax invoice · 24 Oct
Basmati 25kg ×46,400Toor dal 10kg ×34,200GST 5%530Total₹11,130SupplierSharma TradersItems2 itemsTaxGST 5%Total₹11,130- The problem
- A shop owner has a pile of supplier bills to enter, item by item.
- My part
- I run the Scan & Record product and its pricing at myBillBook.
- The decision
- Turn a photographed bill into book entries. Work through item, tax, and total rules before treating extraction as done.
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~ $Fetching bnishit/skills…✓ Ready in every agent on this machine
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Try it · the front desk3 small decisions
the reply is the product
What would you send?
A patient messages after the clinic closes. Pick a reply and see what it changes. No timer. You can try every answer.
Fictional clinic and messages. Nothing is sent or booked.
Try another reply to compare.
NowUpdated 27 Oct 2026
the kettle's on
- Building
- heyAnaya, helping clinics in the UAE answer patients on WhatsApp and follow through on appointments.
- Reading
- Saved to Shelf this week: Memory in Voice Agents Is a Harder Problem Than You Think, and The Token Uplift, on pricing AI work.
- Thinking about
- What a PM is for when building is cheap. Short answer so far: deciding what not to build.
- Away from the screen
- Swimming. I built Tide to keep the logs kind.
- On my desk
- Claude Code and Codex as a daily build team, Obsidian for notes, and Shelf for everything I mean to read.
Writing
Shelf · lately read and watched
pull one out ↓
How I work
still relearning these, weekly
- Edge cases are the product. A part-payment with a discount and tax deducted at source isn't a corner case for a wholesaler. It's Tuesday.
- Ask what the user will feel. Dashboards show what people did, not the patient who felt ignored and quietly left.
- Evidence over claims. A passing test doesn't mean the message reached the patient. I check what the user sees.
- Decide what not to build. When building is cheap, the scarce skill is saying no to nine ideas and being right.
- Build the smallest real thing. A prototype on real data often beats a spec. AI makes that cheap for a PM now.